IMAGINE — Kodak

Images have become trivial, so Kodak needs a new brand and communication strategy that conveys its values and gives it back its relevance in the market.

From Image to Imagine is a campaign that raises awareness of the visual saturation we live in and its social impact, and then encourages imagination by stimulating the senses — stepping away from the image — to create mental images, with little presence on social media and a focus on sensory experiences.

Sensory experience. A space divided into personal booths that stimulate hearing, touch and smell, creating a mental image that transports each visitor. The key is for them to link all these stimuli to a scent and give it a name; that scent then becomes a fragrance personalised with the name they chose.

Team: Mar Puigcortina, Marta García, Jorge Ossa, Pablo Jiménez and Sarah Scochy. Brand strategy, brand communication and brand narrative. Nominated for the Elisava Master Award and Laus 25.